Marketing science is far behind concerning social media topics
Today, I came across a nice study on how social media research developed over the last 15 years. In their latest paper “Social Media Research in Advertising, Communication, Marketing, and Public...
View ArticleSocial Media Think:Lab Thought Leaders Summit 2012
We are very happy and honored to officially announce our inaugural SOCIAL MEDIA THINK:LAB THOUGHT LEADERS SUMMIT 2012, which will take place from September 19th to September 21st 2012 in Munich,...
View ArticleCass Business School New Sponsor for Social Media Think:Lab Thought Leaders’...
Some of you might have noticed that for the last weeks, there wasn’t much to hear on and about our blog. It was because most of us have been on vacation either here or here . However, now we are …...
View ArticleSocial Media Think:Lab Thought Leaders’ Summit 2012
Social Media Think:Lab Thought Leaders‘ Summit: Opening dinner & Day 1: After the participants arrived in Munich on Wednesday, the summit started with a traditional Bavarian dinner at the...
View ArticleSocial Media Think:Lab Thought Leaders’ Summit (pt. 2)
Social Media Think:Lab Thought Leaders‘ Summit: Day 2 “Business meets Academia” – the first session of the day was dedicated to an exchange of ideas between our business guests and academics. We did...
View ArticleSocial Media Think:Lab Thought Leaders’ Summit 2012
Dear Social Media Think:Lab Thought Leaders’ Summit participants: It was a great pleasure having all of you in Munich! Thanks a lot for all your brilliant ideas, all your enthusiasm, and all your whise...
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